The VidTaggr Story

VidTaggr was originally thought up by Dave Tavres while working at Microsoft in 1999. Dave and a few of his colleagues watched and traded DVDs a lot, having great discussions and debates during, and after work. Dave is an avid Back to the Future fan, and had studied all three movies in the trilogy for many years, gaining a masterful knowledge of the most mundane details about the plots, as well as filming information. He wanted to be able to share that information in a format that fit video, and a “blog” wasn’t the best format. But, Dave recalled an interview that Bill Gates had given years earlier about how one day people would be able to learn information and order items that they saw while watching TV shows – right from their TV. That’s what Dave wanted to do. He started on the idea, but in 1999, the technology wasn’t quite there, and his coding skills weren’t enough.


In 2009, Dave met Anish Mehta while working on Bing.com. Anish was a talented software engineer, and the two began discussing websites and technology after work. One day, Dave proposed the idea of working on the video project together, and they began working evenings and weekends on what would become VidTaggr.

For a full year, fitting in time after work whenever they could, they built a website that would allow users to insert a DVD into their computer and start adding “taggs” in real-time with the video, as it played in their web browser. Anish had the great idea to add YouTube support to the videos, and VidTaggr was born.

The project was one of those ‘on the side’ things that they eventually left alone while pursuing greater career goals. The site stayed up for several years until godaddy deleted the files, without any of their usually annoying sales calls. Along with the code, went the database, which had not been backed up for several years.


Anish and Dave got to talking again and decided to resurrect the idea after many years. It is, again, a side-project, as both of them are fully engaged with their own startup businesses. But, the usefulness of VidTaggr seems more apparent than ever,  as YouTube has grown by leaps and bounds since 2009, and the growth of podcasts being delivered via YouTube has skyrocketed.

VidTaggr is a perfect platform for podcasters and all content creators and their followers to build ‘show notes’, add product links, and add information after a show has been published. And with more and more businesses turning to YouTube for marketing their products, and with teachers of all kinds creating videos to teach others how to use software, or marketers giving product demonstrations, VidTaggr can be a great tool for both the creators and the viewers.